Drive Traffic to Your Ecommerce Website in Ten Proven Ways
These ten methods from Mushie, an online accessories store, is proven to bring in a lot of customers:
- Set up free shipping promotions on specific order amounts or research on parcel couriers that offer discounts and promotions on a specific number of items for delivery.
- Set these bestsellers out front and feature them in all your online channels (website, social media, etc.)
- The ability to connect with these customers on social media would open opportunities for customer engagements and building patrons, and convert all these into sales.
- This is where you build your reputation by allowing your past customers to posts reviews about you and engage new customers through these reviews.
- Take advantage of newsletters and email subscriptions and even add some perks to every signup like discount codes and promotions. This is also a good reminder channel for current customers to click on “Buy Now” for items they have left on their carts.
- Set up a referral program. This will increase traffic as some would truly spread the word especially when they have a good experience while shopping on your website.
- Strategize all your website’s articles that can drive potential customers from its readers. SEO is a good strategy you can use in creating content and have them shown up on any search engine.
- Search Engine Optimization is the best technology to use when you want your website, blogs, and products rank first or within the first page of any search engines (Google, Amazon, Yahoo, etc.). Keyword researching is another technology in SEO where you use specific keywords related to your business and products so they can be easily pulled up by search engines when a user inputs a specific keyword.
- As most customers trust Amazon, you will want yourself ranked on Amazon’s list. This will continue to drive traffic to your website and products even when they intend to shop only at Amazon’s website.
- Brand ambassadors and online influencers are your best friend in advertising and marketing your products in exchange for a discount or promotion on all their purchases. More than a referral program, these influencers will use their social media channels to spread the word about your products to their audience and, eventually, drives traffic to your business.